Brainstorms Don’t Work
They’re broken.
In creative industries, we often resort to them — we love sitting around, shouting ideas and recording them on a whiteboard. Ideas are then captured by a picture and go to die on a camera roll.
A New Era of Brands Wants to Arm You With Knowledge
So you didn’t learn personal finance in school? No stress.
These days, we get the feeling that more and more brands are acknowledging the fact that they’re talking to smart, astute consumers. No smoke and mirrors for them. Transparency is key.
