Intact Insurance
Brand and Communications Strategy
Building and launching a new brand platform to help bring Canada’s biggest P&C insurer into a new era of growth.
CNN 5 Things
Brand Strategy
Developing a new kind of news brand for the 5 Things, to be used as a framework for future sub-brands in the CNN ecosystem.
Canadian Imperial Bank of Commerce (CIBC)
Creative Strategy
Developing the creative angle for the “Parental Guidance” video series, as part of CIBC’s content strategy.
Destination Canada
Communications and Creative Strategy
We developed an Amazon Prime Video series featuring everyday American heroes going on adventures of self-discovery across Canada. Our goal was to promote Canada as an exciting, boundary-pushing destination for Americans.
Governor General of Canada
Creative Strategy
We developed a content series titled “Common Good” for former Governor General of Canada David Johnston that highlighted young Canadians getting involved in their community and explored topics like First Nations identity, mental health, disability, and political literacy.
Wrigley
Creative Strategy
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Google Pixel 2
Creative Strategy
For the launch of the Pixel 2 smartphone, Google needed to align its message with a creative audience in order to make an impact with the right crowd. We developed a short branded content series highlighting female artists who are pushing boundaries and questioning everything.
Sephora Canada
Communications Strategy
Sephora Canada aimed to be more in touch with its Québécois clientele through a diverse influencer campaign that would resonate with Québec women. We created a diverse roster of local social influencers - from a YA author to a glamorous fashion expert.