Projects
Metro
Brand Strategy, Go-to-market Planning
With consumers flocking to discount aisles and food inflation dominating the political conversation, Metro dared to reframe value by reminding everyone that quality matters.
We turned Metro’s rigour into a competitive advantage by highlighting how they operate behind the scenes, forcing consumers to consider that not all supermarkets play by the same rules.
Selected as Gold, Best of Show in the Strategy and Business Results category for IDEA Awards 2026
Intact Insurance
New Brand Positioning
Building and launching a new brand platform to help bring Canada’s biggest P&C insurer into a new era of growth.
For many (if not most), insurance is a necessary evil. How could Intact Insurance build connections, establish trust and demonstrate its commitment to environmental causes in this market reality?
We helped Intact focus their selling proposition by placing the positive impact they have on the lives of Canadians every day.
CNN 5 Things
Brand Strategy, Go-to-market Planning
Redesigning how to inform audiences in a highly-saturated landscape where they are increasingly weary and distrustful of media and institutions.
Developing a new kind of news format for CNN, to be used as a framework for future sub-brands in their ecosystem.